Geely Auto is a renowned automotive brand in China, part of Zhejiang Geely Holding Group. Committed to providing high-quality and intelligent vehicles, Geely Auto has established a comprehensive product lineup that includes sedans, SUVs, and MPVs, such as the Emgrand, Boyue, and Xingyue models.
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Geely Auto is a leading automobile manufacturer based in Hangzhou, China. Since its establishment in 1997, Geely has been committed to the research and development as well as production of vehicles. The brand's mission has evolved from "creating affordable cars for the common people" to "creating the safest, most environmentally friendly, and most energy-efficient cars," and then to "creating fine cars for everyone," always centering on the user and striving to provide high-quality vehicles. In 2014, Geely Auto introduced a new brand strategy, proposing the mission of "creating fine cars for everyone." In 2019, Geely Auto became the official automotive service partner for the Hangzhou Asian Games, marking a new phase in the brand's upgrade. In 2021, Geely Auto released a new brand value proposition—"Greatness from Happiness," aiming to bring users the "Geely's Three Goods" brand value of "easy to drive, safe, and auspicious."
Geely Auto's product line covers various segments including sedans, SUVs, and MPVs, with models such as the Xingyue L, Xingyue S, Xingrui, Emgrand series, Bin Yue, Bin Rui, Hao Yue, ICON, Boyue series, Jia Ji, and Borui, covering traditional fuel, hybrid, plug-in hybrid, and pure electric power systems to meet the diverse needs of users. In 2020, Geely Auto's cumulative sales exceeded 1.32 million units, maintaining the top sales position among Chinese brand passenger cars for four consecutive years. In the BrandFinance "2021 Global Most Valuable 100 Automotive Brands" ranking, Geely brand ranked 21st, leading Chinese automotive brands.
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