Volkswagen, a major German automaker, is renowned for its commitment to quality, innovation, and sustainable mobility.
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As part of its commitment to sustainability, Volkswagen has launched various marketing campaigns to promote its EV models, such as the ID.4 and e-Golf. These campaigns have focused on the environmental benefits of electric driving and the innovative technology behind Volkswagen's EV offerings, aligning with the growing global demand for eco-friendly transportation solutions.
Volkswagen's NEW AUTO strategy includes initiatives for China and North America, recognizing their strategic importance to the brand. The strategy focuses on transforming sales activities towards a mobility provider model, aiming to provide flexible and targeted responses to customer wishes and leverage additional revenue potential through digital business models .
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